Hello, my name is
Rod Murphy
Product Design & UX Leader.
- careers@rodmurphy.com.au
- 0405 140086
About me
I am an enthusiastic Product Design Leader delivering complex government and enterprise digital services.
I design professional & practical digital services.
For more than 15 years l have helped government and enterprise organisations solve complex problems through product design, service design and experience strategy. My work has ranged from leading the creation of entirely new digital platforms to modernising critical public-facing services used by communities across New South Wales.
Having worked within organisations such as Salesforce, NSW Police Force and Service NSW, I bring a unique combination of design leadership, strategic thinking and delivery expertise. I am equally comfortable facilitating executive workshops, conducting customer research, shaping product direction, defining service experiences and collaborating with delivery teams to bring ideas to life.
I am passionate about transforming complexity into clarity. By combining deep customer understanding with business objectives and practical delivery experience, I create products and services that are intuitive, accessible and effective. The most rewarding part of my work is seeing how thoughtful design can improve outcomes for users, strengthen organisational capability and create lasting value at scale.
Skills
Key Highlights
2024 - 2026
Capgemini, AU
Associate Director
At Capgemini AU, I partnered with government agencies and enterprise organisations to design customer-centred digital products and services that delivered meaningful business outcomes. Working with the Australian Department of Health, NSW Department of Climate Change, Infrabuild, NSW Police Force to name a few, I led discovery activities, stakeholder engagement, service design and experience strategy to transform complex processes into intuitive, accessible and impactful digital experiences.
2022 - 2024
Salesforce, ANZ
Experience Architect
At Salesforce ANZ, I provided expert user experience advice on the implementation of Salesforce solutions for customers such as Westpac Banking Corp., State Revenue Office, Victoria, Dept. of Education, Victoria and the NSW Police Force.
2022 - 2022
Service NSW
SenioR Product Designer
Working at Service NSW I was responsible for the enhancement of the NSW Motor Vehicle Registration process by analysing user journeys and digital interfaces through research, widespread customer testing and implementation.
2016 - 2021
NSW Police Force
UX Designer/Project Lead
I worked on both Phases of the NSWPF Community Portal website, the first ever tool for the NSW community to report crime online. I performed a dual role as business project leader and co-UX Designer across 18 work packages that forms the websites’ 10 plus reports and services.
2019 - 2020
Steve Brien Communications
Web/UX Designer
I designed and built a fully responsive website for Steve Brien Communications, a successful communications company for major NSW Government infrastructure projects, further complimenting their already successful brand.
Portfolio
NSW Police Force Community Portal
Steve Brien Communications
